Good User Experience Design : TATA Sky SMS — Recharge Reminder
Here I am sharing my experience of another good user experience design UX. The user interaction mode is SMS here.
I am having Tata sky connection at home I prefer to recharge on monthly basis. TATA Sky SMS reminder service is my saviour as most of the times I forget to recharge my account.
I usually receive first reminder SMS before 7 days of deactivation with the clear message.
“Tata Sky ID 123456789 valid till ‘dd-mm- yyyy’ Date. Recharge now with monthly Rs. XXX.”
After 3–4 days, I get another reminder SMS with the same message in Hindi. Thanks to my hectic schedule sometimes I forget to recharge connection even after getting 2 reminders.
On the deactivation date, I get another reminder message with clear instruction.
i.e. “Your Tata Sky ID 123456789 will get deactivated TONIGHT. Monthly Charges Rs. ***. Recharge in just three easy steps: Click *****, Link*****”.
When I click on the given link; it navigates me to the payment gateway where my TATA Sky ID and monthly recharge amount is auto-filled.
Overall it’s a good experience as on the last day you don’t need to remember your account id.
1. Better customer experience:
Reminder SMS creates a good user experience. It is a powerful and easy medium to reach the customer and to serve them better.
It acts like a communication bridge between the services provider and consumers. Also it is not dependent on the internet , even in low coverage areas SMS will surely reach to intended end use with some delay.
2. SMS in Local Language:
SMS in the local language is the best way to overcome language barriers. Communicating with customers in local language has its own good experience.
Nothing as such.
Stay Curious & Keep Learning 🙂